Tubi Style
Product launch campaign
Tubi Style is the aftermarket brand of Duerre Tubi Style group, a company specialized in the construction of exhaust systems for the most performing cars in the world that compete in the Formula 1 championships, Le Mans prototypes, WRC, Gran Turismo, but also in other fields such as MotoGP and off-shore.
Tubi Style asked us for support for the launch of a new product on the market, the new exhaust system for the queen of Porsche, the 911 GT3, with the aim of promoting the product and positioning the brand on the target audience.
Timeline
- Bootcamp
- Landing page
- Interviews
- Product video
- Catalogue
- Campaign
We divided the project into two, exploring for each side analysis, strategy and delivery tools. The purpose of the TubiStyle brand bootcamp was to define the user personas and customer journeys, define the desired brand positioning and the values that the company wants to express, understand the “why” and why the customer must choose the brand.
The 911 GT3 campaign was developed starting from the precious information collected during the analysis and strategy phase, fielding a mix of emotional digital assets (video interviews and product videos) distributed through the brand’s channels (social, landing page ) with the support of a hyper-targeted media plan.
KPIs
- Traffic to landing page
- Leads
- Video views
- Comments
- Requests on WhatsApp Business
The final phase involves a test campaign with the creation of a dedicated landing page with audio and video content to support the presentation of the product. The campaign assets are in turn composed of images processed for the purpose and social pills extrapolated from the videos on the landing page