MSW Wheels by OZ

Social and Digital Identity

Brand that belongs to the famous world leading manufacturer of alloy wheels OZ Racing. The need of MSW Wheels by OZ marketing team was to create a new digital identity for the brand, finding the right positioning in a very dynamic online competitive context.
Through the creation of channels dedicated to both the Italian and foreign public, in a few weeks we have reached and involved a new B2B2C audience of enthusiasts.

Timeline

  • Social Identity
  • Positioning
  • Newsletter B2B
  • Content Kit B2B
  • Advertising B2B2C
  • Web Series B2B2C

To strengthen the relationships between the brand and the distribution chain and shorten the distances in a scenario that sees not just two actors involved, but three, we have created video campaigns that break down the producer/distributor differences, shining a light on the hero of the industry.

KPIs

  • Open rate
  • Clicks
  • Fan base generation
  • Engagement
  • Views generated via social media