conversion rate

Per chi osserva il marketing digitale da un po’ di tempo, i segnali di un cambiamento sono chiari: dal “fare e posizionare” stiamo passando rapidamente all’epoca del “misurare ed ottimizzare”, almeno per gli avanguardisti. È ovvio e naturale, più la rete evolve, più emerge la necessità di strumenti di ottimizzazione e marketing analysis. Abbiamo trovato un bel post su mobilized, in cui 14 “CRO guru” ispirano condividendo i loro tool preferiti e le risorse che li ispirano:

Ecco tutti i tool visti, in lista, ordinati per popolarità:

Qualaroo (8) – Quantitative, targeted user testing and feedback
KingSumo (5) – Headline testing and optimization
Unbounce (4) – Landing page creator and A/B tester
Optimizely (4) – Drag and drop A/B testing platform for any page (4) – Quick, online user testing of your site
ConversionXL (3) – Peep Laja’s CRO blog
CrazyEgg (2) – Click tracking, heat maps, and scroll reports
KISSMetrics – Advanced analytics and reporting
SumoMe – Free CRO Toolbox / plugins by AppSumo – Active user engagement platform
Visual Website Optimizer – Drag and drop A/B testing platform for any page
Google Content Experiments – Google’s free A/B Testing tool
Market Motive – Courses in CRO and web commerce related topics – Anne Holland’s A/B research blog
Backlino Blog – Brian Dean’s blog on backlinking and SEO
Videofruit Blog – Bryan Harris’s practical optimization and conversion advice
Gainsight – Customer Success Management Platform- convert and upsell from trial to paid – Crowdsourced first impressions of your landing pages
Think101x – courses on the science of everyday thinking
MicroConf – Self-funded startup conference – meet and hear from those who’ve been there
ChiefMartec – Scott Brinker’s marketing and technology blog
WiderFunnel’s PIE process – Potential, Importance, Ease – Optimize using these criteria – Community of marketers sharing ethical, scaleable advice / links
“Don’t Make Me Think” by Steve Krug – foundational piece on usability and designing for real people – full of real-life and palatable examples
Conversion Conference – SiteTuner’s conference on CRO – expert advice from top companies and speakers – Free directory of awesome CRO tools and resources
Feng-GUI – Algorithmic attention analysis for web graphics and site design
Excellent Analytics – Microsoft Excel plug-in for importing Google Analytics data
CallRail – Phone call tracking, recording, and analytics
The Beginner’s Guide to Conversion Rate Optimization – Self explanatory!