Brand Awareness and Lead Generation
Wethod is a Project Portfolio Management software that integrates CRM, Project Management and P&L management into a single platform. It represents a modern, independent and unconventional – yet responsible – approach to management. Wethod approached us to boost their brand awareness and generate business leads. We implemented a comprehensive digital strategy, developing a high-level editorial plan and annual media plan that promoted Wethod’ services through creative campaigns and product communications.
To further boost brand awareness, we organised an online webinar followed by an in-person event. We invited marketing managers and founders from both Wethod’s client agencies and other creative agencies to speak at these events.
We designed a bespoke landing page showcasing the product and its detailed functionality, where visitors could request a free demo.
The in-person event, Supernova Agencies, was promoted through an advertising campaign and media partnerships. It was a sold-out success with over 200 attendees, all carefully selected during the registration process to ensure they were the right target audience.
