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SAS

Inbound marketing

An American multinational with offices throughout the world, a product that many managers long for but do not know exists and a purchasing process that is difficult to manage, as often happens with B2B. For SAS we designed inbound marketing campaigns creating informative digital assets to collect commercial contacts evaluated on the basis of brand interaction during the campaigns.

Timeline

Customer Journey Digital strategy Digital asset Media management Lead nurturing Result monitoring

What we measure

  • number of leads collected
  • cost per qualified lead
  • conversion rate