Product Brand Awareness Strategy
Haier Air Conditioners Italy is a market leader in air conditioning, recognised for its unique design, eco-friendly approach, and commitment to delivering cleaner air. The EXPERT air conditioning range exemplifies these values, which we showcased in a comprehensive, creative, multi-channel product campaign.
Content & Social Media Marketing
We implemented a comprehensive 360-degree multichannel strategy across both online and offline platforms. From Meta to TikTok and YouTube, we harnessed the power of video content and vodcasts to create emotional connections with our audience, complemented by high-impact Out-of-Home advertising to combine impactful physical experiences with immersive digital content.
Influencer Marketing
Our influencer strategy focused on people, with content that highlighted wit, energy and the celebration of everyday moments. Selected content creators became the faces of the campaign, delivering these themes in an approachable and relatable style.
Copywriting
Our copywriting guided audiences through fresh and engaging messaging, using versatile design language that captured every facet of the product. Words were carefully crafted to convey our message and embrace new forms of expression, delivered through various media channels to highlight every aspect of the product.
Creative Direction & Art Direction
The campaign showcased the product story through vibrant and dynamic visuals and text, inviting the audience into an immersive experience of wellbeing and purity.
Videography
Our videos combined energy and a “wow factor”, blending meticulously detailed with stunning 3D animations to captivate viewers. This content took the audience on a journey of positive transformation, showing how Haier’s technology can enrich people’s lives and the environment through a powerful visual narrative.
Lead Generation & Inbound Marketing
We created a bespoke landing page to engage both end-users and installers, providing a tailored experience for each audience segment.
Media Management
Innovation, technology, and wellbeing were at the heart of our multichannel ad campaigns, showcasing the comfort and quality of the air that Haier brings to everyday life.
"This bold summer campaign broke new ground in connecting with the Haier Air Conditioners community, allowing us to explore novel ways of representing air conditioning technology. Together with Haier Air Conditioners, we are shaping a future where innovation and creativity merge to make the air conditioning experience unique and inspiring."
Lisa Banzi, Content Manager, Marketing Arena
