HAIER AIR CONDITIONERS ITALY
Product launch campaign
Haier A/C Trading, an Italian company of the Haier Group that operates in the field of residential, commercial and industrial air conditioners, felt the need to present the new Expert product, highlighting the increasingly innovative technology at the service of the well-being of the user and the environment.
Timeline
- Product analysis
- Visual campaign
- Landing page
- ADV Campaigns
- OOH & radio
- Influencer
- Video strategy
The visual represents nature in the form of DNA that embraces the innovative technology brought by the new product. A conditioner, tested by Texcell, becomes “The evolution of purity”. It is equipped with a technology that makes it able not only to freshen and purify the air, but also to inhibit viruses and bacteria, including the Sars-CoV-2 virus, with an efficiency of 99.991% in the unit, thanks to the UVC-PRO lamp.
The campaign has been distributed on offline and online channels since the beginning of June, giving life to an ecosystem of touchpoints: from the radio spot to out-of-home billboards on the subways and trams of Milan, Rome and Naples, from the main social networks to emotional videos.
We engaged in the campaign for The Expert four brand ambassador, Antonio Candreva, Allegra Luna, Veronica Peparini and Filippo Magnini, and Italian users who have already chosen Haier Expert for their indoor spaces.
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KPIS
- Lead
- Ad clicks
- Views generated via social media
- Social Media Post Engagement