Connubia

Brand Awareness B2B2C

Connubia is the young and contemporary brand part of Calligaris Group, inspired by the new concept of #connubity, an essential part of the brand's DNA that embodies its spirit and represents what it advocates: creating a new community of people linked by the same passion for original and dynamic design.

Timeline

Content strategy Social media Google campaign Digital identity Contest Management E-mail marketing
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KPIs

  • Building a fanbase
  • Positioning the new brand
  • Social Engagement and Loyalty of the B2C community
  • Products and website views
  • Email Marketing and nurturing B2B2C