The development of our mockup always keeps in mind the key element that determines the success of the project: the content. Design and content should work together, the content needs to follow the design and the design needs to support the content to help make reading simple and efficient for the users.
The various elements that make up the page – font, images, icons – should enhance the reading in a harmonious, intuitive and captivating way.
User experience is the term all agencies are currently talking about. We believe that websites should be fun for users, but with clear objectives: “don’t make me think” is our wireframe mantra. In the projects we design you will find playful micro animations, the right button always in the right place, and sometimes we will surprise you with a “wow” effect, but only if it makes sense to do so.
A site that doesn’t lag is a site that does not lead users to become angry and leave, and this is not only true in terms of e-commerce? We manage the performance and the optimization of our websites with modern tools like webpack. We define performance budgets and we check them automatically throughout development. We approach even the smallest project with the same philosophy as the most complex.
We are aware of the importance of knowing the context in which we work. We use web listening to understand what is said about a specific topic, along with when and how. Whether it is the brand itself or a keyword closely linked to its business. We listen to people’s experiences and the needs of potential clients, collecting information about their behavior during each step of the purchasing process. Using specific tools for analysis, we identify competitor behavior regarding SEO and social media management, in order to have a clear benchmark from which to define our strategy.
How well do we really know our clients? Never well enough. The good news is that there are useful tools to get a better idea of who is on the other side of the desk. Creating users persona means putting yourself in your clients’ shoes and describing their features: from their name to their behavior; from their needs to their concerns – a complete picture that facilitates the construction of their purchasing journey.
Are you able to identify the journey your clients face during the buying process? Their needs? Their touchpoints with the company? Their mood during every single step? Answering these questions means building a customer journey, following all the actions a consumer performs, from when they become aware of a need to when they satisfy it by buying your product or service. An excellent way to understand which channels to focus your strategy on.
After the scenario analysis andthe creation of user personas and the customer journey, we have finally defined the rules of the game. How can we win? Using, in the most appropriate way, the tools and levers available to us, online and on land, in this way building an integrated strategy that acts as a referee in order to regulate all the players on the pitch.
One thing we have learnt over the years is that generating commercial B2B contacts is a fine art that only someone who deals with these sectors daily understands. Our approach is always moderated in terms of advertising platforms or other methods of traffic acquisition, and its mantra is “the generation of leads at a sustainable cost”.
Italy is a fantastic country, but the Italian market is often the limit for many of its companies. This is why we help our clients to approach international markets. How do we do it? We study the target market, we plan and finally we localize. We adapt based on specific needs, and we make use of the experience we have gained over the years.
We intercept users' queries that are most aligned with marketing objectives. We study search intent. Finally, we decode the information inside highly informative content. Copywriting to assist SEO. A perfectly integrated strategy with ppc and social advertising aiming to saturate all channels with branded content.
Is social media marketing for everyone? We don't think so. Through social media, we build a piece of your brand identity. Supplying you with 360-degree consultancy, we build projects together to create and promote your message, helping it reach a wider audience. We help you improve your social platform use to give greater visibility to your website content and increase traffic. We manage your pages so that they become a touchpoint with your clients through customized and continuous social caring activities, supporting increased positive perception of the brand and building valuable relationships.
Today a good manager takes care of their online identity. They know that not existing online is like not existing at all. They know what to say and how to say what they think. Today, being a manger and working on personal branding means knowing what companies need before they do. We help our clients to find the best way to communicate their own professionalism online, without forgetting that every manager has their own personality.
Telling the complete story of a brand is not that simple, especially online. We take care of it by building valuable, SEO-oriented content that becomes a meeting point between your communication needs and the informational needs of your clients. We not only talk about your brand on your platform, but also carefully select channels, blogs and influencers via digital PR activities. Like a communication mediator, we like to think of content as a medium to create efficient relationships between your brand and its users.
Who said that content is not measurable? Evaluation metrics depend on objectives? This is our starting point. We support you in identifying goals, clear and shareable methods and metrics, for your communication: awareness reinforcement, increasing traffic, increasing positive perception, brand engagement, social caring. Together we build customized content and projects that allow you to reach your objectives, monitoring, measuring and constantly reiterating the results of the communication.
