THRON
THRON
THRON is a Digital Asset Management platform to control, manage and reach all your content and product information on any channel or system, from a single point, without duplication and waste of data.
Timeline
- Bootcamp
- Target Analysis
- Content Factory
- Campaigns
THRON asked our support to increase its brand awareness in digital touch points and then activate inbound campaigns for lead generation of contacts to target.
To better deal with a complex product such as DAM, we have scaled the activities on several steps starting from a bootcamp that allowed us to define TOV and Buyer Personas; then moving on to the development of a content factory (infographics and videos); to finally arrive at the definition of lead generation campaigns.
KPIS
- Traffic to website
- Post interactions
- Lead on target