SUANFARMA Italy

Brand Awareness and Employer Branding

SUANFARMA Italia asked us to increase the brand awareness of the target audience with a digital marketing strategy. Furthermore, the company, who really cares about its corporate culture, has involved us in activities aimed at improving the internal people culture.

We have supported SUANFARMA Italia in different ways, contributing to the creation of the contents of the corporate website and promoting it through a structured editorial plan on LinkedIn with sponsored contents in ADV. We have also created a series of video content to enhance the image of the company.

Timeline

  • Analysis
  • Art direction
  • Content curation
  • Content strategy
  • ADV Campaigns
  • Workshop
  • Brand values

KPIs

  • Engagement
  • Reach
  • Traffic to website

Taking care of the internal communication, together with our partner Amploom we have contributed to identifying the corporate values ​​of SUANFARMA Italia through surveys direct at important stakeholders and through vertical workshops.

The values ​​were then declined into symbols and communicated in social media and represented in a mural within the walls of the company to increase the memorability of employees in daily life.