Digital Marketing and Brand Awareness
Incomedia is a company that has been developing software for website editing around the world since 1998.
Incomedia asked us for support for a digital marketing activity plan aimed at developing the business with a focus on the Website X5 and a B2B and B2C target.
Following the bootcamp and the strategic analysis, we worked on a review of their brand identity. Besides the consultancy on existing touchpoints, we then worked on an inbound marketing project to generate new contacts through the creation of a quiz supported by a nurturing flow.
- Bootcamp & analysi
- Art direction
- Content Strategy
- Digital Asset
- Inbound Marketing
- ADV C
- SEO Strategy
- Digital PR
The ADV strategy also involved the creation of a series of digital assets that targeted a B2B and B2C market: one more commercial and one more emotional. To then enhance the awareness of Incomedia, the strategy also saw the involvement of micro-influencers active on YouTube and the launch of digital PR and link building activities.
- Cost per Lead
- Impressions and reach