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Guzzini

Storytelling and Engagement

A historic Italian design brand, a digital touchpoint ecosystem that is increasingly complex and fragmented and the need to maintain consistency between them, communicating the core values of the brand. For Guzzini, we have created a digital communication strategy for its main social media channels, managing the production and distribution of its digital assets.

Timeline

Market analysis Digital strategy Content production Delivery KPI measurement

What we measure

  • content reach
  • post interaction
  • response time to users’ questions.