Claypaky by OSRAM

Giving the brand a new face

Claypaky is one of the world leading brand in professional light design. Known all over the world for having changed the way of staging light shows, they still are the best in terms of extraordinary performances, imagination and variety of effects.

The brand felt the need to communicate and enhance the skills of the people who live the company everyday and support the customers. We have created specific content for the Social Strategy of the company channels and an internal training program that would transform Claypaky people into ambassadors via their personal profiles.

Timeline

Strategic Analysis Ambassador Program Employer Branding Content Factory ADV Campagnes

Claypaky felt the need to shine a new light on people within the company. The Brand Ambassador program on LinkedIn had the purpose of sharing the knowledge and expertise of the Claypaky team. We created a Content Kit that supported them in creating their own voice and a renewed digital identity. The Claypakers have thus become “expert advisers” on LinkedIn, people to rely on to find the right solutions.

KPIs

  • Ambassadors Engagement
  • Social Media Post Engagement
  • Brand Repositioning