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Bluenergy

Social media and Inbound

A fast-growing company in the energy commodity sector, the desire to appeal to a young target and an evolving and competitive environment in which it is extremely important to gain market share.
For Bluenergy, we developed a variety of projects, including social media channel management, content creation for positioning and an inbound project focused on lead generation.

Timeline

Analisi Keyword research Planning Content production Design Media plan Publication Delivery KPI measurement
“Starting point: to sell and talk about commodities that have zero awareness, to succeed with social media engagement, to obtain a good number of leads and to carry out content marketing that positions us, gives us authority and increases our audience, especially among the young, well-informed target market.”
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What we measure

  • engagement
  • website visits
  • marketing qualified leads
  • conversion rate