Bibione.eu

Rebranding and destination marketing

For Associazione Bibionese Albergatori we have redesigned the bibione.eu brand developing a web portal in 5 languages ​​that would guide the user along the journey towards the booking: from the awareness of the location, to the consideration as a travel destination, up to the planning of the holiday with the possibility of purchasing an overnight stay in a hotel.

The project began with an analysis of the scenario by interviewing the vacationers that helped us to create a new communication strategy that would promote the advantages of a vacation in the hotels of Bibione.
SEO positioning activities, advertising campaigns and communication on social networks have been planned to maximize the visibility of the platform.

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Timeline

  • User Personas
  • Rebranding
  • Website Redesign
  • SEO Optimization
  • Social Strategy
  • Media Plan

The continuous dialogue with the community has proved to be a fundamental asset for understanding the real needs of the users both in planning the holiday and during the vacation. For that reason, social channels are among the main sources of traffic to the site, a true reference point for your holiday in Bibione.

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KPIs

  • Traffic to website
  • Organic traffic
  • Referrals to hotel facilities
  • Community Engagement
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