Two visionary entrepreneurs, a highly specific business with a great deal of knowhow and the need to demonstrate to the market the value of its unique skills capable of making a real impact on the ice-cream business on an international level. For Artigeniale we reimagined their identity, their digital experience and their lead generation strategy.
“When I approached Marketing Arena, I simply expected to allocate a marketing cost to the balance sheet. I later realized it was a worthwhile investment that has quickly become a key element of our identity and market proposition”
What we measure
- number of contacts generated for the opening of new ice cream parlors
- participation requests for academy courses
- content strategy engagement rate