Digital Strategy

Two visionary entrepreneurs, a highly specific business with a great deal of knowhow and the need to demonstrate to the market the value of its unique skills capable of making a real impact on the ice-cream business on an international level. For Artigeniale we reimagined their identity, their digital experience and their lead generation strategy.


  • Brand identity
  • Website
  • Content strategy
  • Lead generation
  • Data Management

“When I approached Marketing Arena, I simply expected to allocate a marketing cost to the balance sheet. I later realized it was a worthwhile  investment that has quickly become a key element of our identity and market proposition”

What we measure

  • number of contacts generated for the opening of new ice cream parlors
  • participation requests for academy courses
  • content strategy engagement rate