Lead Generation

Allos is an international consulting firm focused on Digital HR Transformation, founded in 1992 in Italy, SAP Gold Partner since 2015, pioneer in e-learning solutions and in the design of innovative services for Human Resources.

Allos asked Marketing Arena support for the implementation of an integrated digital strategy, which would promote the most innovative and strategic HR Transformation solutions of its offering, to intercept new commercial opportunities and to create awareness on the positive impacts they are able to generate on the business management.


  • Analysis
  • SEO Strategy
  • One page website
  • Lead Campaigns
  • Inbound Campaigns
  • Reporting

To achieve these objectives, we have structured the activity in two different phases.
First, we analyzed the reference context of the Customer and we focused on the Travel & Expense area, illustrating the advantages and functionalities of the SAP Concur solution through a webinar and an email campaign strategy, supported by a nurturing stream that included an eBook that would attract attention and trust.


In the next phase, we helped develop specific content for the corporate blog that followed a SEO strategy and enhanced the Learning Planner 360 solution, building a dedicated landing page, available in 4 languages ​​and vertical conversion-oriented campaigns.



  • Traffic
  • Lead generated
  • Cost per qualified lead
  • Conversion Rate