Albarella

Brand Identity and Digital Experience

We have redefined Albarella Srl's digital identity through online and offline tools to improve the user's perception of the brand. We have designed and developed the website in four languages, focusing on the experience every user had during the booking process: highlighting the beauty of the territory whilst promoting the services offered within the island.

Timeline

Bootcamp Rebranding SEO Strategy Website developing Offline promotion

KPIs

  • Visitor and Average Time on Site
  • Trend Keyword positioning
  • Booking generated
  • Brand awareness

The redesigning process started off with a bootcamp involving all the main players of the project.

It was essential to outline the communication objectives and the related tools and contents to be promoted.

Redesign logo by Ida Studio.