Breathe, rationalize and reason. In a world that is constantly moving and transforming, the idea of putting into writing certain fundamental thoughts has been on our minds for some time now. So here it is: the idea of putting together valuable content, working experience and relationships.
We wanted to call the magazine “Krang” like the supervillain enemy of the Teenage Mutant Ninja Turtles, as we would like to think of Krang as a moment of reflection; a manual to consult before planning media channels, media and contents.
Table of content
Case studies, working models and future visions about marketing. In the first edition of Krang, we summarize the hottest themes we challenge every day.
Fuori dal funnel
Capire i percorsi d'acquisto
SAS: ottimizzare l'investimento digitale e la lead generation per una multinazionale IT
Alessandro Benetton. Come riprendere il controllo del proprio brand personale
Consulenza di alto livello alle gelaterie e B2B marketing: il caso Artigeniale
Di funnel e di niente
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